Excellent packaging design is the key to creating a successful brand, but also far beyond packaging design logo design and graphic design in these areas, to create a successful packaging design work, it is necessary for consumers to understand, for the future somewhat understand the trends, and to put the case on the shelves of various types of competing goods is quite familiar. In addition to text messages beyond bearing, packaging design work must also be able to reflect the brand promise and brand personality, thereby enabling consumers to make purchase decisions at the shelf before time with the establishment of an emotional connection.